Creative Day West, is a yearly conference hosted by The One Club San Diego. It is an opportunity for professionals and future professionals in the creative industry to get to know one another. The conference also serves as a platform for industry experts to share insights and converse with other industry professionals.
The branding for Creative Day West is meant to communicate the future, creativity, and unity. This was achieved by branding the conference with a sense of community both as a city, nation, and world. The use of abstract shapes and inclusive slogans helps further emphasize the aspects of future, creativity, and unity.